Sigma Kappa Foundation is a growing and vibrant organization that raises crucial funds for the Sigma Kappa Sorority. The Foundation contracted Primetime Research and Evaluation in December 2011 to facilitate a strategic planning process that included constituent interviews, a SWOT analysis, facilitation of a two day strategic planning retreat, refinement of the plan goals and objectives, and final facilitation of numerous board conversations prior to adoption of the plan.
Primetime conducted phone interviews with 30 Sigma Kappa Foundation key stakeholders: trustees, leadership consultants, donors, alumnae, collegiate chapter presidents, and comparable fraternal Foundations. Primetime utilized a standardized set of approximately 15 interview questions designed and approved by Sigma Kappa Foundation leadership. Respondents were asked to provide information about the organization’s strengths and weaknesses, services, programs, activities, staffing, finances, and about their perceptions of experiences with donations, Foundation contacts and overall effectiveness of the Foundation. (Appendix A)
Responses were organized and content analyzed using a SWOT (Strengths, Weaknesses, Opportunities and Threats) model. (Appendix B) Primetime found three consistent Sigma Kappa Foundation themes in the content analysis of the key stakeholder interviews:
- The need for a strong, focused governing board
- The need for improved fundraising
- The need for a sound marketing and communication plan
In the two day Foundation strategic planning retreat, Primetime assisted the Board of Trustees in framing the major strategic issues with a discussion of where the Foundation is (current status), and where the Foundation wants to be (vision and goals), and detailed how the Foundation (target objectives and action plans) will get the organization to where they want to be. After the retreat, the Trustees vetted each goal in and outside of their respective committees. They reviewed the objectives, initial action plan, as well as roles and responsibilities to carry out the plan. The Board designated two Strategic Plan Guardians whose responsibility it is to assist the Executive Director and Trustee President in monitoring the progress of the strategic plan and keeping the Board of Trustees tied to the plan in all of the work they carry out. The Board of Trustees adopted the plan on April 3, 2012.
Three Bold Goals
Governance: Be a board that governs with bold strategic leadership and proactive change management.
Marketing/Communications: Be an organization that clearly communicates its mission and promotes a strong Sigma Kappa Foundation brand.
Fundraising: Be an organization that raises measurable funds for the Sigma Kappa Sorority and its chosen philanthropies.